Training and Development Essay Example | Topics and Well Written Essays - 250 words

Training and Development - Essay Example Who receives the training in the organization and what are the topics? First, before conducting the training, managers are briefed on the key topics that will be covered as well as the courses to be discussed in length. Additionally, after briefings of the management, the employees are trained on the topics such as quality management, business continuity, information security and environmental management among others. What are the typical steps in the training process in your organization?The steps that I would consider when training is taking place are needs analysis. This is where the managers consider the audience program that is suited for them, their level of education among others. The next step I would incorporate is an instructional design where materials for learning are provided like video scripts, leaders guide among others. The next step that I will engage is validation where the introduction is done before a representative audience. The fourth step is implementation, whe re knowledge and skills learned, are implemented. Lastly is evaluation and follow up to make sure that the skills learned are used correctly.How are your training efforts evaluated for effectiveness and efficiency?Training efforts are evaluated for effectiveness and efficiency by the results were in the company improvement in job performance is acquired (John, 2008). The behavior of the learner’s performance following completion of the training will also indicate effectiveness and efficiency in the organization.

Abortion Bill of Texas Research Paper Example | Topics and Well Written Essays - 750 words

Abortion Bill of Texas - Research Paper Example People in Texas remain divided over the bill, as while some are opposed to the bill, others are in support of the bill. According to the Huffington Post, Republicans were in support of the bill, therefore, voted in large numbers in support of the bill, hence leading to the passing of the bill. On the other hand, the Democrats were opposed to the bill, terming it unconstitutional. Nonetheless, the Republicans argued that the bill is meant for the protection of both the mother and the fetus (Web). This bill raises different perceptions by different people. Therefore, the opponents and supporters of this bill have different views or reasons for the side they have taken. There are different arguments raised against the Texas Abortion Bill. First, this bill will deprive the doctors, who solely practiced abortion in their clinics, of a means of earning a living. The Texas Abortion Bill requires all doctors practicing abortion to have admitting privileges from nearby hospitals. These are also required to conduct their abortions in surgical centers only, and regulate the use of pills that induce abortion, by women, as well as not procure abortions for women, who are more than 20 weeks pregnant. ... So far, statistics in Texas have not shown any cases of women dying by taking abortion drugs at home. Although Democrats attempted to provide a provision for rape and incest cases, they did not succeed. Therefore, this bill does not protect the mother, since it also offers no provision for women, who are victims of rape to terminate the pregnancy. Additionally, this bill is considered to infringe on the rights of women in Texas. When there are restrictions on what expectant women should do, and what they should not do, this denies women their right of choice, as they cannot choose what to do with their pregnancy, apart from what is stated in the bill. This might be a reason why the Democrats consider the bill to be unconstitutional. On the other hand, there are different people, who support the Texas Abortion bill. These, including the Republicans, have different reasons for their support of the bill (Tomlinson Web). First, these argue that the bill will protect the mother and the fe tus. Therefore, by banning abortions after 20 weeks of pregnancy, both the mother and fetus are protected from pain (Hegar, et al Web). The proponents of this bill argue that after 20 weeks, a fetus is capable of feeling pain. In addition, abortion at this stage might be harmful to the health of the mother. Therefore, this bill ensures that the health of the mother and fetus is good. In addition, the core argument for the Texas Abortion Bill is that it promotes human life (Hamilton Web). Abortion is considered by pro-lifers, as termination of life. Therefore, when a mother aborts, it is likened to ending human life. This bill therefore, comes to put an end to most of the cases, where human life is terminated during its early phase, in pregnancies. Hence, the bill promotes and saves human

In the explanation made by Aaker Essay Example for Free

In the explanation made by Aaker Essay Accordingly, there are various management approaches that the company may use to have a strong and effective brand image. In order to build a strong brand and effective image, the management who are tasked to build brand image should think of two things in planning a strategy. Such things are first is to sell the service of the company as a short-term goal and second is to build a strong brand image in the long run. In time of the process of promoting the brand name, the industry should apply integrated marketing communications to ensure the efficient introduction of the quality of service that the organization stands for (Clowe Baack, 2007). The strong and effective characteristic of the brand is also linked with the performance of the company. In this regard, to ensure the effectiveness of their brand image, the industry must be able to integrate all the available resources as well as recognize essential opportunities include combining a strong image with an external opportunity to establish competitive position and advantage of the brand. A comprehensive analysis of the characteristic of a strong brand image of the company should be integrated to solidify the connection of the brand with the target market. A strong and effective brand image has also the ability to consider various consumer behaviors to be able to introduce a consistent message with the target market (Engel, Blackwell Miniard, 1995). Another characteristic of the strong and effective brand image is its ability to effectively communicate with the target audience which starts on the organisation per se. The strength of the brand image can be determined through the values and principles of the industry as well as the extent that the company established its position. A strong and competitive brand image in the company has various components which can be considered as tangible and intangible aspects. The tangible characteristics of a strong brand include the quality of the products or services identified with the brands, the different subcategories of the brand names in terms of the needs and demands of the clients, the brand accessibility; the marketing communications approach used by the company, company name and logo which represents the image of the brand and the staffs of the company whore are considered as the forerunners of the strong brand image (Asher, 1997). On one hand, the intangible characteristics of the brand image includes the operational as well as the human resource policies of the company; the culture of the company which determines the beliefs as well as the practices of the industry personnel, the internal and external environment as well as the location of the organisation which include the accepted personal and business practices of the specific country where the brands are operated. A strong and effective brand image also plays a crucial role in the perspective of consumer. A strong and effective brand image provides an assurance to the target market that the decision to purchase the product or service of a specific company in unfamiliar settings is worth it. A strong and effective brand image also has the capability of assuring the clients of the quality of the products and service when the clients have no previous experience of the company. The brand image perceived of the company also lessens the time spent looking for other alternative and substitute brands that could meet and the needs and of customer. A strong and effective brand is also perceived to determine the nature and extent of connection that the clients develops with the company based on the perceived openness of such company. Furthermore, a strong and effective brand image can also be attributed with the point of view of the company. It has the ability to ushers the acceptability of change and developments within the industry including the introduction of new products and services as well as setting up of new brand categories under the initial brands. Moreover, a strong and effective brand has the ability to determine the appropriate price of the product or services offered. It can be said that a strong and effective brand is the one which consistently meets the needs of target market results to the return of target market and positive endorsements through word-of-mouth. A strong and effective brand not only attracts target market but also qualified staffs willing to work to maintain the strengths and effectiveness of the brand and lastly, strong and effective brand attracts favorable reviews from industry experts (Laforet Saunders, 1999).

Perceived Effectiveness of Sports Massage Therapy

Perceived Effectiveness of Sports Massage Therapy Massage therapy has been used ancient times. There is evidence that the Chinese used therapeutic massage more than 3,000 years ago. Massage has fallen in and out of favour over time. One of the newest forms of massage therapy is sports massage. Famous athletes have publicly expressed their great satisfaction with sports massage. They claim that it has increased their athletic performance and helped speed their recovery after strenuous exercise. Non-professional athletes and their trainers has also become increasingly interested in sports massage, partly because of the acclaim it has received from elite athletes. This has led to even more interest in the therapy by non-athletes. Some of the popularity of sports massage can be attributed to the increasing acceptance of all forms of alternative therapies. Despite all of the intense interest, there is a lack of accurate information about massage. There are many widely held perceptions about the effectiveness of pre-event sports massage, including that it can prevent injury and provide an edge over the competition. However, there is no published research that suggests pre-event massage has a positive impact on performance or injury prevention. There is some evidence that massage after an athletic event can help reduce pain, but the results remain inconclusive. There has also been research that concluded that regular, or maintenance, massages can alleviate some symptoms. In 2004, a research team published A Meta-Analysis of Massage Therapy, which provided comprehensive look at the actual effectiveness of sports massage. Among other findings, they concluded that massage may reduce pain. However, the study debunked many of the widely held perceptions about the effectiveness of sports massage. Massage therapy does seem to have an impressive ability to reduce anxiety and depression. While the exact science behind the benefits sports massage remains elusive, many athletes, coaches, and massage therapists continue to believe that it can have a tremendous positive effect if used both before and after sporting events and during periods of training. Introduction Massage is one of the oldest and widely used therapies in the history of mankind. The American Heritage Dictionary of the English Language defines massage as: â€Å"the rubbing or kneading of parts of the body especially to aid circulation, relax the muscles, or provide sensual stimulation.† These benefits have been enjoyed since ancient times and almost all cultures have used some version of therapeutic massage(Vickers, Zelman, 1999). However, in more recent history, massage has become an important tool for athletes. Sports massage is now considered powerful way to help maximize athletic performance (Davidson, 2001). The prevalence of this type of massage has rapidly increased over the last two decades and the perceived effectiveness of sports massages given before and after athletic events has become widespread. Massage may have become more en vogue recently, but it is certainly not new. The first evidence of massage can be seen in the Chinese Cong-Fou, written around 2700 B.C. The text makes references to the manipulation of soft tissue. The ancient Chinese massage techniques involved applying pressure to muscles and meridian points. There is evidence that the ancient Chinese practitioners believed their massage not only relaxed muscles, but also improved the function of internal organs(Calvert, 2001). Ancient Indian texts also described various massage techniques that were believed to promote spiritual and physical healing (Pike, p.viii). Even Hippocrates taught a form of massage to his students around500 B.C. Another famous Greek medical practitioner, Asclepiads, was so impressed by the perceived benefits of massage that the stopped using all other medicines and treatments and only used massage therapy for healing. He believed that massage techniques could increase and restore nutritive fluids (Calvert, 2001). However, over time, Western cultures gradually abandoned the Greek beliefs about massage. During the middle ages, massage was still used as a folk remedy, but established medical scientists discounted it and the use of massage was no longer considered part of regular medical treatment. (Calvert, 2001). About 150 years ago, a French translation of the Cong-Four appeared. Historians believe the text served as the foundation for the development of the now-popular Swedish massage (Davidson, 2001). There is some dispute over the origins of Swedish massage, but many credit Per Hendrix Ling for its development during the early 18th century. Ling promoted the idea that massage could heal the body by boosting circulation of the blood and limp systems. Ling’s massage technique was very vigorous and he prescribed a standardized treatment. He suffered from gout and developed the system to improve his condition and later to help others. He did not equate massage with relaxation or any other psychological benefit. In fact, he called it the â€Å"Swedish Movement Cure† (Cates, 1998). Current Swedish massage has evolved somewhat from Ling’s ideas and is now more gentle, although the focus is still on increasing the flow of oxygen in the blood and to assist the muscles in releasing toxins. In the last few decades, Swedish massage therapists have placed greater emphasis on the psychological benefits of massage and they strive to provide a sense of calmness and well-being.(Vickers, Zelman, 1999) Historically, the interest in massage has been cyclical. Massage fallout of favour, only to once again regain acceptance, many times over the last 500 years. Currently, massage has become far less important tour culture than medical drugs and surgery, but it is again becoming more popular as an alternative therapy (Cates, 1998). There are still many forms of massage found throughout the world, including Hawaiian, deep tissue, and Tue. Na. One of the newest forms of massage is sports massage. Although it is considered a separate form of massage, it shares strong similarities with Swedish Massage and the most of the techniques employed in Swedish massage are used in sports massage(Davidson, 2001). However, sports massage also incorporates Shiatsu massage techniques. Sports massage was largely developed by Jack Meagher. Meagher was the massage therapist for the US Olympic Equestrian Team. He developed sports massage based on the theory that there are a dozen body postures that form the axis of all athletic movement. Meagher said that because each sport requires that the athlete maintain certain postures, it is possible to identify potential overuse injuries before they occur and help prevent them through sports massage. Meagher wrote that athletic performance could be improved by 20% with the introduction of sports massage (Dion, 2001). Although sports massage encompasses many techniques, all sports massages geared toward generating the maximum performance from an athlete. The effects of sports massage are achieved through a combination of mechanical, physiological, and psychological processes. Research has demonstrated that the compression caused by correctly-applied sports massage can improve lymphatic and venous drainage in the body and boost circulation (Hollis, 1997). Under the general heading of sports massage, there are three distinctly different types of massage. Each has a different goal and employs different strokes. The three categories of sports massage are pre-event, post-event, and maintenance massage. Although sports massage has recently become more sophisticated, modern athletics have been using forms of pre-event and post-event massage for decades. For example, baseball pitchers have long used massage as an attempt to extend the length of their career by maintaining range of motion and flexibility. For many decades, boxing coaches and trainers have been seen giving boxers â€Å"rubdowns† before a fight in an effort toward-up the body by boosting circulation. This is an early form fore-event massage (Pike, p.viii). Modern sports massage first became integrated as part some teams ‘standard athletic training in the former Soviet Union, East Germany, and other Eastern European countries during the 1960s. Soviet teams were the first to employ dedicated massage therapists that traveled with them. In the 1970s, the trend became more widespread, as more European countries and teams in the United States began to take interest in sports massage (Davidson, 2001). However, it is only since the 1980s that sports massage has become truly mainstream. Now, it is a common practice for teams to integrate sports massage as part of their standard training regimen. Certified sports massage therapists have been seen at many major sporting events, including Ironman competitions, the Goodwill and Pan-American games, marathons, the Olympics, and professional bike races (Latina, 2000).When the U.S women’s soccer team defeated China, winning the World Cup, the players publicly thanked their sports massage therapist, Wynn Clinton and Jim Fayola. Goalkeeper Tracy Ducat said, â€Å"Clinton and Jim Fayola, who worked with him during the World Cup, were invaluable in the treatment they provided for us, testified Tracy Ducat, a goalkeeper on the team. We could not have been at our best without their help every day. Goalie Saki Webber agreed, saying, Without Clinton I think that it would have been a much different story. I think that he kept us healthy and kept us together during the World Cup† (Hued, 2002). Sports massage has also infiltrated smaller sports. For example, even some Canadian cowboys are receiving massages before and after rodeos, thanks to new mobile massage rooms are traveling with them (Visconti,p.54). Although professional sports teams have lead the way in incorporating sports massage, college, some secondary schools, and amateur teams are also exploring massage as a way to enhance performance. The public’s perceived value of the effectiveness of sports massage has been fuelled by public statements from well-known professional athletes who say their extraordinary skills have improved after undergoing regular massage therapy. For example, tennis champion, Martina Navratilova said, â€Å"I started getting massages and realized what wonderful thing it is for your body† (Sports Massage: Taking the Field ). Former professional football quarterback, Joe Montana, has said, â€Å"I’ve been working with massage for a few years now, and I found it helps you to recover a little quicker. The bumps and bruises seem Togo away a lot faster† (Sports Massage: Taking the Field). Canadian National Swim Team member, Marianne Limpet, agrees: â€Å"I find that massage is very beneficial in helping with a quicker recovery from hard training or racing, and it prevents me from getting tight muscles and injuring myself. I am one of few athletes at my age(30), and Im sure that massage has played a major role in helping to keep my body in shape to continue to this level† (Warren, 2003). Even Marjorie Album, the Chief Athletic Trainer of the 1996 Atlanta Olympic Games, once commented, â€Å"I would not provide sports medicine services for any major athletic event without massage therapists.†(Sports Massage: The Athlete’s Trainer’s Edge ) With glowing testimonials from esteemed athletes and sports professionals, it is not surprising that more amateur and college athletes are now becoming interested in sports massage. After all, our society places great emphasis and value on athletics, and the financial and emotional rewards can be great to those who excel in their chosen sport. It is not surprising that sports massage is popular among those searching for competitive edge. This relatively new appreciation for sports massage has increased as part of a larger trend toward ergogenic aids to boost all types of athletic performance. Ergogenic aids include a wide variety of tools and therapies, such as visualization, meditation, and pre-event stretching. Advocates of sports massage say it is valuable ergogenic tool that can improve circulation, reduce stress, promote muscle efficiency and healing, and even prevent injuries (Pike, p. vii). The perceived benefits of massage have also become more wide-spread as the general acceptance of alternative medicines has increased. In a1997 random sample of 1,500 households in the United States, 42% of adults reported using some type of alternative therapy in the last year. Nearly 45% said they would be willing to pay more each month for alternative care. Additionally, when choosing healthcare, nearly 70% of respondents said having access to alternative therapies is an important factor in choosing a health insurance plan (Landmark Healthcare Inc.,1997). Alternative medicine is even more popular in the United Kingdom, where in studies, nearly 47% of respondents have reported they are using alternative therapies. Also in the U.K., of those undergoing complementary medicine, nearly nine out of ten are paying for their treatment (Thomas et al. p. 2 -11 ). Massage therapy is one of the fasting growing forms of alternative medicine. In 1999, The American Massage Therapy Association (AMTA)conducted a nationwide survey in the United States. Researchers found that 27% of adults had therapeutic massage in the last five years, compared to only 17% in a 1997 study who said they had a massage in the previous five years (Massage: Much-Kneaded Complementary Health Care). Another study conducted the previous year found that visits to massage therapists increased by nearly 36% in the years between 1990 and 1997(Eisenberg et al. p. 1569). Furthermore, in 2004, the National Centerior Complementary and Alternative Medicine in the United States reported that massage has become the ninth most popular alternative therapy treatment. In the study, 5% of respondents said they had received massage therapy at least one time in the previous year (Boneset al.). This translates into big business for the massage industry, as American consumers are spending up to $6 billion dollars a year on massage therapy (Eisenberg et al., p. 1569). This increasing interesting massage has created a surge in massage school educational facilities and applicants. As of 2002, there were more than 950 state-licensed massage schools in the U.S., which is 14% more school than existed in2000. In 2001, massage schools turned out an estimated 30,000 new graduates (Lacombe, p. 49). There are other significant signs that the perceived benefits of massage is having a strong effect on public policy. In the United States, The National Institutes of Health is currently sponsoring three studies in an attempt to clarify the medical benefits of massage. Additionally, a national survey of employer-sponsored healthcare plans found that 15% of HMOs cover massage therapy. Cigna and Blue Cross BlueShield also cover some forms of massage (Lacombe, p. 49).Furthermore, a 1995 study found that more than half of family doctors in the United States said they would recommend some form of massage therapy to their clients (Hedwig, p.1). This is a concern to some researchers who wonder if the benefits of massage are worth the price of the therapy. In their meta-analysis of massage therapy research, Moyer, Rounds, and Hanno wrote, â€Å"For these trends to continue (indeed, to determine if they even should continue),what is needed is a more rigorous and quantitative examination of MT’s(massage therapy’s) effectiveness that that which currently exists†(Moyer et al.). The perceived, yet often unexplained, effects of massage (including sports massage) have even created interested within the White House. In2004, the White House Commission on Complementary and Alternative Medicine Policy called for more research and funding for public education on massage therapy. The commission’s chairman, James Gordon, did not offer an explanation of the actual benefits of massage, but he did allude to the widespread perceived effectiveness of the alternative treatment. He said: We shouldnt put too much weight on its benefits, but at the same time we should make it available to everyone. Massage does decrease anxiety, reliably. It does decrease pain in a number of people with chronic-pain syndrome. It does improve mood. Exactly how it does it, I don’t think we know (Lacombe, p. 50). AMTA researchers say as more people accept massage therapy as a viable treatment option, more athletes are becoming interested in sports massage. The AMATA now recognizes sports massage as a unique specialty field within the massage industry. There has also been increased interest in sports massage among the so-called â€Å"weekend warriors†(people who only exercise on the weekends) and those do not consider themselves athletes or exercise regularly. No matter how little time they spend taking part in athletics, some people want to enjoy the perceived benefits of sports massage. Licensed massage therapist John Balletto said, â€Å"Anyone who exercises or works in an active job or even has to constantly bend down to pick up a child can benefit from sports massage. This type of massage helps muscles deal with the repetitive motions inherent to these activities (Latina, 2000). In the past, there was a public perception that only elite athletes and wealthy, pampered women received regular massages. As sports massage becomes more mainstream and begins to be embraced by the general public, there is an increased perception that sports massage is not only a luxury, but a new necessity. This trend can be seen in many forms of mainstream media. For example, a college newspaper in Texas, The University Daily, recently ran an article that stated that more financially strained college students were paying for massages as a way to combat stress. It also explained how deep tissue massage can help relieve pain associated with carrying heavy book bags and suggested that students ask their parents to pay for a massage session. A massage therapist in the article was quoted as saying, â€Å"It is very therapeutic. It’s not a luxury like people think. If more people think of it as therapy, then more people could justify it that way (Aaron). However, despite the widespread interest in sports massage, there is a lack of reliable information on its benefits and effects. Using a search engine like Goolgle.com to search under the â€Å"benefits of sports massage† will turn up hundreds of websites offering glowing testimonials about the therapy and claims that are not backed up by current scientific research. For instance, SportsInjuryClinic.net claims that regular sports massage treatments will â€Å"maintain the body, prevent injuries and loss of mobility, cure and restore mobility to injured muscle tissue, boost performance, and extend the overall life of your sporting career† (Sports Injury Clinic). Another website for massage centre in Connecticut bluntly states, â€Å"Massage is beneficial when starting a conditioning program because it helps you get into good shape faster† (Buckland Massage Neuromuscular Centre). With so many websites making fantastic claims about the benefits of sports massage, it is easy to understand why the perceived benefits of sports massage currently held by the general public do not always match current scientific research. As previously mentioned, sports massage is broken down into three main categories: pre-event, post-event, and routine maintenance. Each of these forms of sports massage uses a combination of stroke techniques. In order to understand the research and perceived benefits of sports massage, it is important to understand the various stroke styles. The most common stroke strokes are effleurage, petrissage, and cupping(Davidson, 2001). Other common strokes include friction, range of motion movements, trigger point, and compression (which some massage therapists classify as a type of petrissage) (Pike, p. 26-31). Effleurage utilizes long, gentle strokes. This is the most basic type of stroke and warms the area for the work to come by increasing blood flow to the muscle (Pike, p. 26). This is the main stroke for creating relaxation and is often used most frequently at the start and end of massage therapy session, although it is useful throughout the therapy(Cates, 1998). Petrissage is a firmer, two handed kneading technique that includes blows to the muscle. Both hands grab the muscle and compress it. Massage therapists use petrissage to loosen tight muscles and squeeze blood out from deeper structures (Davidson, 2001). Cupping involves hitting the muscles with cupped hands. This stroke technique is used to break down scar tissue, relieve tension and tone the muscles (Davidson, 2001). Friction strokes are used only during deep tissue massage to relax the muscles and reduce adhesions. These circular strokes generate heat by increasing blood flow to the area being worked on (Pike, p. 32) Range of motion movements are assisted exercises that the massage therapist uses to increase the mobility of joints. The massage therapist moves the body while the athlete stays relaxed. Massage therapists report that this technique can extremely helpful for athletes, who usually need to have the maximum range of movement possible in order to excel at their sport (Pike, p. 34). Trigger points are parts of the muscle that are tight and painful. When massage therapist applies pressure to a trigger point, the athlete will often cry out in pain. Correctly massaging a trigger point will help release tight muscles and â€Å"break the pain cycle so the tissue can get blood and nutrients to heal and relax itself† (Pike, p. 31) Compression strokes are used on muscle bellies, generally in large areas, like the adductors. Massage therapists use compression, which Isa squeezing movement, to feel the tissues under the skin. Compression can stimulate and warm the tissue or relax the athlete, depending on the firmness of the stroke (Pike, p. 30). Many people mistakenly think that sports massage is beneficial because it is somehow â€Å"deeper† than other massages. However, that is not always the case. Sports massage is any massage technique that allows â€Å"active people to stay active, to keep the body in working order, and to aid rehabilitation following injury.. Thus it can also involve gentle rubbing, or even no rubbing at all. In fact, there are times when rubbing may be harmful and in this instance, stretching may be more beneficial† (Famous Therapies). Literature Review Many massage therapists believe that pre-event sports massage can help prevent serious injury by warming-up the muscles and improve performance during a competition. Meagre was strong advocate for-event massages. In his book, Sports massage, he wrote: Whatever sport you play, Sports massage will give you 20 per cent extraextra performance, extra protection, (and) extra time per game, per season, (and) per career.With Sports massage you can do what you do better, longer, and more easily, raising your performance level at the same time that you lower the stress level it places on your body†¦. Sports massage before (problems) reach the critical stage is the only sensible way to keep your entire muscular structure in top form(Massage Before, or After?). Pre-event massage is not intended to replace traditional warm-up methods. It is usually performed just before the athlete’s standard warm-up. Rapid effleurage stimulates and warms the muscles andpetrissage encourages the release of tension. It is common for the massage therapist to use shaking and stretching techniques. Deep tissue and friction are avoided. The part of the body that is massaged depends on the sport, but usually includes leg and back muscles (Davidson,2001). Pre-event massage generally only lasts about ten minutes. The goal Isa reduction in tension, but not total relaxation. Sports massage therapist, James Weslaco, says that most athlete want to feel stimulated, not overly relaxed, by a pre-event massage because being too relaxed can adversely affect performance (Vanderbilt, 2001). â€Å"(Pre-event massage) objectives are to increase circulation, increase range of motion of the joints, decrease tightness and hyper tonicity of major joints and muscles, and to relax and then invigorate the body to get it ready for the competition† (Pike, p. 19) The perceived benefit of fully prepared muscles is important to many athletes, who are well-aware of the many career-ending injuries that have been blamed on not properly warming-up. There is a widely-held belief that overuse injuries can be avoided if the athlete is warmed-up with a combination of massage and standard warm-up practices. However, many studies have suggested that the benefits of pre-event sports massage are mostly psychological and there is no evidence theatre-event massage can decrease the risk of injuries (Harmer, p.55). Some athletes say they perform better on the field after receiving pre-event massage. However, again, the benefits appear to be purely psychological. Research shows that massage, which is part of passive warm-up techniques that can also include saunas and hot showers, have little positive effect on performance (Volant’s, et al., 2001). In one study, members of a group of athletes who received pre-event massage each reported feeling that they could perform better on the field because of the therapy. Yet, their performance, heart rate and arteriovenous oxygen responses were not noticeable different than those of a control group that did not receive massage (Boone, et al., 1991). Although there are many widely embraced perceived benefits to pre-event sports massage, there has not been enough research to back up the antidotal evidence given by athletes and their massage therapists. Some studies have indicated that there can be physiological responses that result in improved outcome for the athlete. However, much of the research has not quantified the technique and pressure used by the massage therapist.. No study to date has examined how stroke forms and pressure (light touch versus firm) as an independent variable can affect athletic performance (Moyer et al.). Even though the benefits of pre-event massage are still unknown, it continues to increase in popularity, not just in athletics but also another performance-driven industries. Robert King, president and-founder of Chicago School of Massage Therapy, says Its a debatable subject in terms of actual research that substantiates it.† Yet, he continues to see the demand for pre-event message grow. Ive worked on runners, actors and actresses before performances, boxers and swimmers, and again it depends on the type of muscle youre going to encounter and the condition and goals of the athlete. The approach is geared toward the needs of that particular event (Vanderbilt, 2001). Unlike pre-event massage, post-event massage may have measurable benefits. Post-event massage is performed one to two hours after the athlete has finished taking part in a sporting event, in order to allow time for blood vessels dilated by exercise to return to their normal state. The goal of this type of massage is to reduce the trauma caused by strenuous exercise. Light effleurage is used to minimize swelling. Practitioners believe light petrissage will promotes cellular waste removal and clear toxins from the body. (Pike, p. 20). â€Å"The goals are to relax tight muscles, decrease muscle soreness, facilitate faster recovery time, relieve cramping, increase lymphatic circulation and removal of post activity metabolites, and relax the nervous system† (Pike, p. 20). Other perceived benefits of post-event massage therapy include the lessening of muscle spasms and an increase in flexibility which may prevent future injuries. Although receiving a massage after a strenuous workout can feel very pleasurable, practitioners should limit sessions to under 30 minutes because tired muscles may be more prone to injury. In fact, some therapists believe that the longer the athletic event is, the shorter the post-event massage should be (Cates, 1998). The perceived effectiveness of post-event massage is pervasive among professional athletes. There is a strong belief that the therapy can speed recovery after extreme exertion. For example, Butch Reynolds, the400 meter world record holder was quoted as saying that because of massage, â€Å"If [a muscle pull or strain] does occur, it’s easy to heal. The healing process is cut in half.† Professional football linebacker Al Smith has also heralded the benefits of post-event massage. He said, â€Å"It helps me quite a bit. It helps my recovery time from the game. Athletes are using it quite a bit.† (Sports Massage: Taking the Field)Perhaps the most famous advocate of post-event massage is Michael Jordan. In talking about his physical problems after a performance, the basketball player said, â€Å"I was a little concerned, because I couldn’t really walk welland my mobility was very, very limited. But two days of electros Tim, massaging and heat treatments really loosened things up (How Massage Aides Athletic Performance). Despite scepticism that massage has physiological benefits, Davidson advocates the use of post-event massage to speed recovery (2001). She writes that sports massage can reduce the swelling of micro-traumas. Micro-traumas are small tears that occur in muscles during strenuous exercise. Davidson claims that post-event massage will also remove lactic acid and waste build-up in the muscles, help maintain flexibility, and reduce cramping. However, while Davidson’s theories may be popular, there are studies that dispute the claims. For instance, the blood pressure, cardiac output, heart rate, and lactic acid levels of ten men were compared during a recent study. Lactic acid is a by-product of exercise that occurs during exercise when there is a lack of oxygen in the body’s tissues. Some massage practitioners have made the claim that massage can help the body eliminate waste products, including lactic acid. However, the men in the study who received massage had similar levels of lactic acid to the men who were not treated with a massage(Callaghan, p. 31). Furthermore, the group that received massages performed no better than the control group. The idea the lactic acid can (and should) be flushed from the body during post-event massage is a good example of how the perceived effectiveness of massage does not always match current scientific research. For many years, massage therapists believed that they could help athletes get rid of lactic acid. They passed this belief onto clients, including many athletes, who accepted the theory as fact. The false assumptions about lactic acid were even taught in massage schools. Even though scientific studies have debunked this belief, many athletes still think they need post-event massage to rid their bodies of lactic acid (Vanderbilt, 2001). Despite the critics, many massage therapists are convinced of the benefits of post-event massage. They say post-event massage can help determine why an athlete did not perform up to expectations. A massage therapist for the Los Angeles Dodgers, William Leisure, said he uses post-event massage in the same way a detective might search for clues. Leisure described his work not only in terms of keeping the players ‘muscles loose and relaxed, but also keeping constant watch on their bodies. Even if someones not injured, if the performance wasnt quite right, I do a palpation to see if any muscles are tight. It has a lot to do with how good your hands are. Your brain and your thumbs have to be as one†¦ Its not just a rub. Its the information I can get from the body and turn it into something else to try to make a cohesive plan. Scanning the tissue and checking for deviations is kind of diagnostic, actually. That helps them to stay at peak performance (Vanderbilt,2001). The third category of sports massage, maintenance, is not administered on days of competition or performance. Instead it is done between events (Pike, p. 21). Usually, maintenance massages are given once week as part of Perceived Effectiveness of Sports Massage Therapy Perceived Effectiveness of Sports Massage Therapy Massage therapy has been used ancient times. There is evidence that the Chinese used therapeutic massage more than 3,000 years ago. Massage has fallen in and out of favour over time. One of the newest forms of massage therapy is sports massage. Famous athletes have publicly expressed their great satisfaction with sports massage. They claim that it has increased their athletic performance and helped speed their recovery after strenuous exercise. Non-professional athletes and their trainers has also become increasingly interested in sports massage, partly because of the acclaim it has received from elite athletes. This has led to even more interest in the therapy by non-athletes. Some of the popularity of sports massage can be attributed to the increasing acceptance of all forms of alternative therapies. Despite all of the intense interest, there is a lack of accurate information about massage. There are many widely held perceptions about the effectiveness of pre-event sports massage, including that it can prevent injury and provide an edge over the competition. However, there is no published research that suggests pre-event massage has a positive impact on performance or injury prevention. There is some evidence that massage after an athletic event can help reduce pain, but the results remain inconclusive. There has also been research that concluded that regular, or maintenance, massages can alleviate some symptoms. In 2004, a research team published A Meta-Analysis of Massage Therapy, which provided comprehensive look at the actual effectiveness of sports massage. Among other findings, they concluded that massage may reduce pain. However, the study debunked many of the widely held perceptions about the effectiveness of sports massage. Massage therapy does seem to have an impressive ability to reduce anxiety and depression. While the exact science behind the benefits sports massage remains elusive, many athletes, coaches, and massage therapists continue to believe that it can have a tremendous positive effect if used both before and after sporting events and during periods of training. Introduction Massage is one of the oldest and widely used therapies in the history of mankind. The American Heritage Dictionary of the English Language defines massage as: â€Å"the rubbing or kneading of parts of the body especially to aid circulation, relax the muscles, or provide sensual stimulation.† These benefits have been enjoyed since ancient times and almost all cultures have used some version of therapeutic massage(Vickers, Zelman, 1999). However, in more recent history, massage has become an important tool for athletes. Sports massage is now considered powerful way to help maximize athletic performance (Davidson, 2001). The prevalence of this type of massage has rapidly increased over the last two decades and the perceived effectiveness of sports massages given before and after athletic events has become widespread. Massage may have become more en vogue recently, but it is certainly not new. The first evidence of massage can be seen in the Chinese Cong-Fou, written around 2700 B.C. The text makes references to the manipulation of soft tissue. The ancient Chinese massage techniques involved applying pressure to muscles and meridian points. There is evidence that the ancient Chinese practitioners believed their massage not only relaxed muscles, but also improved the function of internal organs(Calvert, 2001). Ancient Indian texts also described various massage techniques that were believed to promote spiritual and physical healing (Pike, p.viii). Even Hippocrates taught a form of massage to his students around500 B.C. Another famous Greek medical practitioner, Asclepiads, was so impressed by the perceived benefits of massage that the stopped using all other medicines and treatments and only used massage therapy for healing. He believed that massage techniques could increase and restore nutritive fluids (Calvert, 2001). However, over time, Western cultures gradually abandoned the Greek beliefs about massage. During the middle ages, massage was still used as a folk remedy, but established medical scientists discounted it and the use of massage was no longer considered part of regular medical treatment. (Calvert, 2001). About 150 years ago, a French translation of the Cong-Four appeared. Historians believe the text served as the foundation for the development of the now-popular Swedish massage (Davidson, 2001). There is some dispute over the origins of Swedish massage, but many credit Per Hendrix Ling for its development during the early 18th century. Ling promoted the idea that massage could heal the body by boosting circulation of the blood and limp systems. Ling’s massage technique was very vigorous and he prescribed a standardized treatment. He suffered from gout and developed the system to improve his condition and later to help others. He did not equate massage with relaxation or any other psychological benefit. In fact, he called it the â€Å"Swedish Movement Cure† (Cates, 1998). Current Swedish massage has evolved somewhat from Ling’s ideas and is now more gentle, although the focus is still on increasing the flow of oxygen in the blood and to assist the muscles in releasing toxins. In the last few decades, Swedish massage therapists have placed greater emphasis on the psychological benefits of massage and they strive to provide a sense of calmness and well-being.(Vickers, Zelman, 1999) Historically, the interest in massage has been cyclical. Massage fallout of favour, only to once again regain acceptance, many times over the last 500 years. Currently, massage has become far less important tour culture than medical drugs and surgery, but it is again becoming more popular as an alternative therapy (Cates, 1998). There are still many forms of massage found throughout the world, including Hawaiian, deep tissue, and Tue. Na. One of the newest forms of massage is sports massage. Although it is considered a separate form of massage, it shares strong similarities with Swedish Massage and the most of the techniques employed in Swedish massage are used in sports massage(Davidson, 2001). However, sports massage also incorporates Shiatsu massage techniques. Sports massage was largely developed by Jack Meagher. Meagher was the massage therapist for the US Olympic Equestrian Team. He developed sports massage based on the theory that there are a dozen body postures that form the axis of all athletic movement. Meagher said that because each sport requires that the athlete maintain certain postures, it is possible to identify potential overuse injuries before they occur and help prevent them through sports massage. Meagher wrote that athletic performance could be improved by 20% with the introduction of sports massage (Dion, 2001). Although sports massage encompasses many techniques, all sports massages geared toward generating the maximum performance from an athlete. The effects of sports massage are achieved through a combination of mechanical, physiological, and psychological processes. Research has demonstrated that the compression caused by correctly-applied sports massage can improve lymphatic and venous drainage in the body and boost circulation (Hollis, 1997). Under the general heading of sports massage, there are three distinctly different types of massage. Each has a different goal and employs different strokes. The three categories of sports massage are pre-event, post-event, and maintenance massage. Although sports massage has recently become more sophisticated, modern athletics have been using forms of pre-event and post-event massage for decades. For example, baseball pitchers have long used massage as an attempt to extend the length of their career by maintaining range of motion and flexibility. For many decades, boxing coaches and trainers have been seen giving boxers â€Å"rubdowns† before a fight in an effort toward-up the body by boosting circulation. This is an early form fore-event massage (Pike, p.viii). Modern sports massage first became integrated as part some teams ‘standard athletic training in the former Soviet Union, East Germany, and other Eastern European countries during the 1960s. Soviet teams were the first to employ dedicated massage therapists that traveled with them. In the 1970s, the trend became more widespread, as more European countries and teams in the United States began to take interest in sports massage (Davidson, 2001). However, it is only since the 1980s that sports massage has become truly mainstream. Now, it is a common practice for teams to integrate sports massage as part of their standard training regimen. Certified sports massage therapists have been seen at many major sporting events, including Ironman competitions, the Goodwill and Pan-American games, marathons, the Olympics, and professional bike races (Latina, 2000).When the U.S women’s soccer team defeated China, winning the World Cup, the players publicly thanked their sports massage therapist, Wynn Clinton and Jim Fayola. Goalkeeper Tracy Ducat said, â€Å"Clinton and Jim Fayola, who worked with him during the World Cup, were invaluable in the treatment they provided for us, testified Tracy Ducat, a goalkeeper on the team. We could not have been at our best without their help every day. Goalie Saki Webber agreed, saying, Without Clinton I think that it would have been a much different story. I think that he kept us healthy and kept us together during the World Cup† (Hued, 2002). Sports massage has also infiltrated smaller sports. For example, even some Canadian cowboys are receiving massages before and after rodeos, thanks to new mobile massage rooms are traveling with them (Visconti,p.54). Although professional sports teams have lead the way in incorporating sports massage, college, some secondary schools, and amateur teams are also exploring massage as a way to enhance performance. The public’s perceived value of the effectiveness of sports massage has been fuelled by public statements from well-known professional athletes who say their extraordinary skills have improved after undergoing regular massage therapy. For example, tennis champion, Martina Navratilova said, â€Å"I started getting massages and realized what wonderful thing it is for your body† (Sports Massage: Taking the Field ). Former professional football quarterback, Joe Montana, has said, â€Å"I’ve been working with massage for a few years now, and I found it helps you to recover a little quicker. The bumps and bruises seem Togo away a lot faster† (Sports Massage: Taking the Field). Canadian National Swim Team member, Marianne Limpet, agrees: â€Å"I find that massage is very beneficial in helping with a quicker recovery from hard training or racing, and it prevents me from getting tight muscles and injuring myself. I am one of few athletes at my age(30), and Im sure that massage has played a major role in helping to keep my body in shape to continue to this level† (Warren, 2003). Even Marjorie Album, the Chief Athletic Trainer of the 1996 Atlanta Olympic Games, once commented, â€Å"I would not provide sports medicine services for any major athletic event without massage therapists.†(Sports Massage: The Athlete’s Trainer’s Edge ) With glowing testimonials from esteemed athletes and sports professionals, it is not surprising that more amateur and college athletes are now becoming interested in sports massage. After all, our society places great emphasis and value on athletics, and the financial and emotional rewards can be great to those who excel in their chosen sport. It is not surprising that sports massage is popular among those searching for competitive edge. This relatively new appreciation for sports massage has increased as part of a larger trend toward ergogenic aids to boost all types of athletic performance. Ergogenic aids include a wide variety of tools and therapies, such as visualization, meditation, and pre-event stretching. Advocates of sports massage say it is valuable ergogenic tool that can improve circulation, reduce stress, promote muscle efficiency and healing, and even prevent injuries (Pike, p. vii). The perceived benefits of massage have also become more wide-spread as the general acceptance of alternative medicines has increased. In a1997 random sample of 1,500 households in the United States, 42% of adults reported using some type of alternative therapy in the last year. Nearly 45% said they would be willing to pay more each month for alternative care. Additionally, when choosing healthcare, nearly 70% of respondents said having access to alternative therapies is an important factor in choosing a health insurance plan (Landmark Healthcare Inc.,1997). Alternative medicine is even more popular in the United Kingdom, where in studies, nearly 47% of respondents have reported they are using alternative therapies. Also in the U.K., of those undergoing complementary medicine, nearly nine out of ten are paying for their treatment (Thomas et al. p. 2 -11 ). Massage therapy is one of the fasting growing forms of alternative medicine. In 1999, The American Massage Therapy Association (AMTA)conducted a nationwide survey in the United States. Researchers found that 27% of adults had therapeutic massage in the last five years, compared to only 17% in a 1997 study who said they had a massage in the previous five years (Massage: Much-Kneaded Complementary Health Care). Another study conducted the previous year found that visits to massage therapists increased by nearly 36% in the years between 1990 and 1997(Eisenberg et al. p. 1569). Furthermore, in 2004, the National Centerior Complementary and Alternative Medicine in the United States reported that massage has become the ninth most popular alternative therapy treatment. In the study, 5% of respondents said they had received massage therapy at least one time in the previous year (Boneset al.). This translates into big business for the massage industry, as American consumers are spending up to $6 billion dollars a year on massage therapy (Eisenberg et al., p. 1569). This increasing interesting massage has created a surge in massage school educational facilities and applicants. As of 2002, there were more than 950 state-licensed massage schools in the U.S., which is 14% more school than existed in2000. In 2001, massage schools turned out an estimated 30,000 new graduates (Lacombe, p. 49). There are other significant signs that the perceived benefits of massage is having a strong effect on public policy. In the United States, The National Institutes of Health is currently sponsoring three studies in an attempt to clarify the medical benefits of massage. Additionally, a national survey of employer-sponsored healthcare plans found that 15% of HMOs cover massage therapy. Cigna and Blue Cross BlueShield also cover some forms of massage (Lacombe, p. 49).Furthermore, a 1995 study found that more than half of family doctors in the United States said they would recommend some form of massage therapy to their clients (Hedwig, p.1). This is a concern to some researchers who wonder if the benefits of massage are worth the price of the therapy. In their meta-analysis of massage therapy research, Moyer, Rounds, and Hanno wrote, â€Å"For these trends to continue (indeed, to determine if they even should continue),what is needed is a more rigorous and quantitative examination of MT’s(massage therapy’s) effectiveness that that which currently exists†(Moyer et al.). The perceived, yet often unexplained, effects of massage (including sports massage) have even created interested within the White House. In2004, the White House Commission on Complementary and Alternative Medicine Policy called for more research and funding for public education on massage therapy. The commission’s chairman, James Gordon, did not offer an explanation of the actual benefits of massage, but he did allude to the widespread perceived effectiveness of the alternative treatment. He said: We shouldnt put too much weight on its benefits, but at the same time we should make it available to everyone. Massage does decrease anxiety, reliably. It does decrease pain in a number of people with chronic-pain syndrome. It does improve mood. Exactly how it does it, I don’t think we know (Lacombe, p. 50). AMTA researchers say as more people accept massage therapy as a viable treatment option, more athletes are becoming interested in sports massage. The AMATA now recognizes sports massage as a unique specialty field within the massage industry. There has also been increased interest in sports massage among the so-called â€Å"weekend warriors†(people who only exercise on the weekends) and those do not consider themselves athletes or exercise regularly. No matter how little time they spend taking part in athletics, some people want to enjoy the perceived benefits of sports massage. Licensed massage therapist John Balletto said, â€Å"Anyone who exercises or works in an active job or even has to constantly bend down to pick up a child can benefit from sports massage. This type of massage helps muscles deal with the repetitive motions inherent to these activities (Latina, 2000). In the past, there was a public perception that only elite athletes and wealthy, pampered women received regular massages. As sports massage becomes more mainstream and begins to be embraced by the general public, there is an increased perception that sports massage is not only a luxury, but a new necessity. This trend can be seen in many forms of mainstream media. For example, a college newspaper in Texas, The University Daily, recently ran an article that stated that more financially strained college students were paying for massages as a way to combat stress. It also explained how deep tissue massage can help relieve pain associated with carrying heavy book bags and suggested that students ask their parents to pay for a massage session. A massage therapist in the article was quoted as saying, â€Å"It is very therapeutic. It’s not a luxury like people think. If more people think of it as therapy, then more people could justify it that way (Aaron). However, despite the widespread interest in sports massage, there is a lack of reliable information on its benefits and effects. Using a search engine like Goolgle.com to search under the â€Å"benefits of sports massage† will turn up hundreds of websites offering glowing testimonials about the therapy and claims that are not backed up by current scientific research. For instance, SportsInjuryClinic.net claims that regular sports massage treatments will â€Å"maintain the body, prevent injuries and loss of mobility, cure and restore mobility to injured muscle tissue, boost performance, and extend the overall life of your sporting career† (Sports Injury Clinic). Another website for massage centre in Connecticut bluntly states, â€Å"Massage is beneficial when starting a conditioning program because it helps you get into good shape faster† (Buckland Massage Neuromuscular Centre). With so many websites making fantastic claims about the benefits of sports massage, it is easy to understand why the perceived benefits of sports massage currently held by the general public do not always match current scientific research. As previously mentioned, sports massage is broken down into three main categories: pre-event, post-event, and routine maintenance. Each of these forms of sports massage uses a combination of stroke techniques. In order to understand the research and perceived benefits of sports massage, it is important to understand the various stroke styles. The most common stroke strokes are effleurage, petrissage, and cupping(Davidson, 2001). Other common strokes include friction, range of motion movements, trigger point, and compression (which some massage therapists classify as a type of petrissage) (Pike, p. 26-31). Effleurage utilizes long, gentle strokes. This is the most basic type of stroke and warms the area for the work to come by increasing blood flow to the muscle (Pike, p. 26). This is the main stroke for creating relaxation and is often used most frequently at the start and end of massage therapy session, although it is useful throughout the therapy(Cates, 1998). Petrissage is a firmer, two handed kneading technique that includes blows to the muscle. Both hands grab the muscle and compress it. Massage therapists use petrissage to loosen tight muscles and squeeze blood out from deeper structures (Davidson, 2001). Cupping involves hitting the muscles with cupped hands. This stroke technique is used to break down scar tissue, relieve tension and tone the muscles (Davidson, 2001). Friction strokes are used only during deep tissue massage to relax the muscles and reduce adhesions. These circular strokes generate heat by increasing blood flow to the area being worked on (Pike, p. 32) Range of motion movements are assisted exercises that the massage therapist uses to increase the mobility of joints. The massage therapist moves the body while the athlete stays relaxed. Massage therapists report that this technique can extremely helpful for athletes, who usually need to have the maximum range of movement possible in order to excel at their sport (Pike, p. 34). Trigger points are parts of the muscle that are tight and painful. When massage therapist applies pressure to a trigger point, the athlete will often cry out in pain. Correctly massaging a trigger point will help release tight muscles and â€Å"break the pain cycle so the tissue can get blood and nutrients to heal and relax itself† (Pike, p. 31) Compression strokes are used on muscle bellies, generally in large areas, like the adductors. Massage therapists use compression, which Isa squeezing movement, to feel the tissues under the skin. Compression can stimulate and warm the tissue or relax the athlete, depending on the firmness of the stroke (Pike, p. 30). Many people mistakenly think that sports massage is beneficial because it is somehow â€Å"deeper† than other massages. However, that is not always the case. Sports massage is any massage technique that allows â€Å"active people to stay active, to keep the body in working order, and to aid rehabilitation following injury.. Thus it can also involve gentle rubbing, or even no rubbing at all. In fact, there are times when rubbing may be harmful and in this instance, stretching may be more beneficial† (Famous Therapies). Literature Review Many massage therapists believe that pre-event sports massage can help prevent serious injury by warming-up the muscles and improve performance during a competition. Meagre was strong advocate for-event massages. In his book, Sports massage, he wrote: Whatever sport you play, Sports massage will give you 20 per cent extraextra performance, extra protection, (and) extra time per game, per season, (and) per career.With Sports massage you can do what you do better, longer, and more easily, raising your performance level at the same time that you lower the stress level it places on your body†¦. Sports massage before (problems) reach the critical stage is the only sensible way to keep your entire muscular structure in top form(Massage Before, or After?). Pre-event massage is not intended to replace traditional warm-up methods. It is usually performed just before the athlete’s standard warm-up. Rapid effleurage stimulates and warms the muscles andpetrissage encourages the release of tension. It is common for the massage therapist to use shaking and stretching techniques. Deep tissue and friction are avoided. The part of the body that is massaged depends on the sport, but usually includes leg and back muscles (Davidson,2001). Pre-event massage generally only lasts about ten minutes. The goal Isa reduction in tension, but not total relaxation. Sports massage therapist, James Weslaco, says that most athlete want to feel stimulated, not overly relaxed, by a pre-event massage because being too relaxed can adversely affect performance (Vanderbilt, 2001). â€Å"(Pre-event massage) objectives are to increase circulation, increase range of motion of the joints, decrease tightness and hyper tonicity of major joints and muscles, and to relax and then invigorate the body to get it ready for the competition† (Pike, p. 19) The perceived benefit of fully prepared muscles is important to many athletes, who are well-aware of the many career-ending injuries that have been blamed on not properly warming-up. There is a widely-held belief that overuse injuries can be avoided if the athlete is warmed-up with a combination of massage and standard warm-up practices. However, many studies have suggested that the benefits of pre-event sports massage are mostly psychological and there is no evidence theatre-event massage can decrease the risk of injuries (Harmer, p.55). Some athletes say they perform better on the field after receiving pre-event massage. However, again, the benefits appear to be purely psychological. Research shows that massage, which is part of passive warm-up techniques that can also include saunas and hot showers, have little positive effect on performance (Volant’s, et al., 2001). In one study, members of a group of athletes who received pre-event massage each reported feeling that they could perform better on the field because of the therapy. Yet, their performance, heart rate and arteriovenous oxygen responses were not noticeable different than those of a control group that did not receive massage (Boone, et al., 1991). Although there are many widely embraced perceived benefits to pre-event sports massage, there has not been enough research to back up the antidotal evidence given by athletes and their massage therapists. Some studies have indicated that there can be physiological responses that result in improved outcome for the athlete. However, much of the research has not quantified the technique and pressure used by the massage therapist.. No study to date has examined how stroke forms and pressure (light touch versus firm) as an independent variable can affect athletic performance (Moyer et al.). Even though the benefits of pre-event massage are still unknown, it continues to increase in popularity, not just in athletics but also another performance-driven industries. Robert King, president and-founder of Chicago School of Massage Therapy, says Its a debatable subject in terms of actual research that substantiates it.† Yet, he continues to see the demand for pre-event message grow. Ive worked on runners, actors and actresses before performances, boxers and swimmers, and again it depends on the type of muscle youre going to encounter and the condition and goals of the athlete. The approach is geared toward the needs of that particular event (Vanderbilt, 2001). Unlike pre-event massage, post-event massage may have measurable benefits. Post-event massage is performed one to two hours after the athlete has finished taking part in a sporting event, in order to allow time for blood vessels dilated by exercise to return to their normal state. The goal of this type of massage is to reduce the trauma caused by strenuous exercise. Light effleurage is used to minimize swelling. Practitioners believe light petrissage will promotes cellular waste removal and clear toxins from the body. (Pike, p. 20). â€Å"The goals are to relax tight muscles, decrease muscle soreness, facilitate faster recovery time, relieve cramping, increase lymphatic circulation and removal of post activity metabolites, and relax the nervous system† (Pike, p. 20). Other perceived benefits of post-event massage therapy include the lessening of muscle spasms and an increase in flexibility which may prevent future injuries. Although receiving a massage after a strenuous workout can feel very pleasurable, practitioners should limit sessions to under 30 minutes because tired muscles may be more prone to injury. In fact, some therapists believe that the longer the athletic event is, the shorter the post-event massage should be (Cates, 1998). The perceived effectiveness of post-event massage is pervasive among professional athletes. There is a strong belief that the therapy can speed recovery after extreme exertion. For example, Butch Reynolds, the400 meter world record holder was quoted as saying that because of massage, â€Å"If [a muscle pull or strain] does occur, it’s easy to heal. The healing process is cut in half.† Professional football linebacker Al Smith has also heralded the benefits of post-event massage. He said, â€Å"It helps me quite a bit. It helps my recovery time from the game. Athletes are using it quite a bit.† (Sports Massage: Taking the Field)Perhaps the most famous advocate of post-event massage is Michael Jordan. In talking about his physical problems after a performance, the basketball player said, â€Å"I was a little concerned, because I couldn’t really walk welland my mobility was very, very limited. But two days of electros Tim, massaging and heat treatments really loosened things up (How Massage Aides Athletic Performance). Despite scepticism that massage has physiological benefits, Davidson advocates the use of post-event massage to speed recovery (2001). She writes that sports massage can reduce the swelling of micro-traumas. Micro-traumas are small tears that occur in muscles during strenuous exercise. Davidson claims that post-event massage will also remove lactic acid and waste build-up in the muscles, help maintain flexibility, and reduce cramping. However, while Davidson’s theories may be popular, there are studies that dispute the claims. For instance, the blood pressure, cardiac output, heart rate, and lactic acid levels of ten men were compared during a recent study. Lactic acid is a by-product of exercise that occurs during exercise when there is a lack of oxygen in the body’s tissues. Some massage practitioners have made the claim that massage can help the body eliminate waste products, including lactic acid. However, the men in the study who received massage had similar levels of lactic acid to the men who were not treated with a massage(Callaghan, p. 31). Furthermore, the group that received massages performed no better than the control group. The idea the lactic acid can (and should) be flushed from the body during post-event massage is a good example of how the perceived effectiveness of massage does not always match current scientific research. For many years, massage therapists believed that they could help athletes get rid of lactic acid. They passed this belief onto clients, including many athletes, who accepted the theory as fact. The false assumptions about lactic acid were even taught in massage schools. Even though scientific studies have debunked this belief, many athletes still think they need post-event massage to rid their bodies of lactic acid (Vanderbilt, 2001). Despite the critics, many massage therapists are convinced of the benefits of post-event massage. They say post-event massage can help determine why an athlete did not perform up to expectations. A massage therapist for the Los Angeles Dodgers, William Leisure, said he uses post-event massage in the same way a detective might search for clues. Leisure described his work not only in terms of keeping the players ‘muscles loose and relaxed, but also keeping constant watch on their bodies. Even if someones not injured, if the performance wasnt quite right, I do a palpation to see if any muscles are tight. It has a lot to do with how good your hands are. Your brain and your thumbs have to be as one†¦ Its not just a rub. Its the information I can get from the body and turn it into something else to try to make a cohesive plan. Scanning the tissue and checking for deviations is kind of diagnostic, actually. That helps them to stay at peak performance (Vanderbilt,2001). The third category of sports massage, maintenance, is not administered on days of competition or performance. Instead it is done between events (Pike, p. 21). Usually, maintenance massages are given once week as part of

Metamorphosis and Heart of Darkness :: Literary Analysis, Kafka, Conrad

Although both Joseph Conrad and Franz Kafka distance their protagonists from conventional society to represent the shallowness of mankind, Kafka does so through internal changes whereas Conrad creates external changes. In Heart of Darkness, Conrad removes Marlow from accepted society to show how challenges man suffers through to survive on their own with the superficiality surrounding them. Kafka exiles Gregor in Metamorphosis to demonstrate the ignorance people have for others physically and mentally different from themselves through Gregor’s transformation and the isolation he endures. Both authors transition their main character into a new environment, and combine the new environments with different behaviors to live with. Conrad’s shifting setting introduces new environments and attitudes for Marlow to cope with. Marlow begins the novel in â€Å"a narrow and deserted street in deep shadow, [with] high houses, innumerable windows with venetian blinds, a dead silence, grass sprouting right and left, [and] immense double doors standing ponderously ajar† (Conrad 45). Nearly all of the surroundings have intimidating connotations, which surprisingly fight Marlow into a comfortably safe and secure standing. Marlow notices the map in the office, and examines it to see just where his travels will take him. After observing the map, he points out that he was not going to the points of Africa that seem welcoming but he â€Å"was going into the yellow. Dead in the centre. And the river was there – fascinating – deadly – like a snake† (45). He already realizes he will have trouble transitioning into the new environment, being surrounded by what seems like death. Because Ma rlow grows accustomed to the urbanized streets of Brussels, the difficulty of the transition to the Congo develops exponentially. Before Marlow knows it, he travels to a land with â€Å"trees, tress, millions of trees, massive, immense, running up high† and they â€Å"made [him] feel very small, very lost† (75). Marlow, already apprehensive of the change to the Congo, shows his loss of confidence in his new environment. Conrad changes the environment to cause his protagonist struggles, and Kafka does the same but through internal contrasts. Kafka’s transformation of Gregor into a disgusting vermin causes doubt within him. These doubts place his family in a position where they lose any love and care they ever had in their son. On what should have been a normal morning, Gregor awoke and â€Å"found himself changed in his bed into a monstrous vermin† (Kafka 3). Gregor's surreal transformation forces him to doubt and deny anything happening around him. Metamorphosis and Heart of Darkness :: Literary Analysis, Kafka, Conrad Although both Joseph Conrad and Franz Kafka distance their protagonists from conventional society to represent the shallowness of mankind, Kafka does so through internal changes whereas Conrad creates external changes. In Heart of Darkness, Conrad removes Marlow from accepted society to show how challenges man suffers through to survive on their own with the superficiality surrounding them. Kafka exiles Gregor in Metamorphosis to demonstrate the ignorance people have for others physically and mentally different from themselves through Gregor’s transformation and the isolation he endures. Both authors transition their main character into a new environment, and combine the new environments with different behaviors to live with. Conrad’s shifting setting introduces new environments and attitudes for Marlow to cope with. Marlow begins the novel in â€Å"a narrow and deserted street in deep shadow, [with] high houses, innumerable windows with venetian blinds, a dead silence, grass sprouting right and left, [and] immense double doors standing ponderously ajar† (Conrad 45). Nearly all of the surroundings have intimidating connotations, which surprisingly fight Marlow into a comfortably safe and secure standing. Marlow notices the map in the office, and examines it to see just where his travels will take him. After observing the map, he points out that he was not going to the points of Africa that seem welcoming but he â€Å"was going into the yellow. Dead in the centre. And the river was there – fascinating – deadly – like a snake† (45). He already realizes he will have trouble transitioning into the new environment, being surrounded by what seems like death. Because Ma rlow grows accustomed to the urbanized streets of Brussels, the difficulty of the transition to the Congo develops exponentially. Before Marlow knows it, he travels to a land with â€Å"trees, tress, millions of trees, massive, immense, running up high† and they â€Å"made [him] feel very small, very lost† (75). Marlow, already apprehensive of the change to the Congo, shows his loss of confidence in his new environment. Conrad changes the environment to cause his protagonist struggles, and Kafka does the same but through internal contrasts. Kafka’s transformation of Gregor into a disgusting vermin causes doubt within him. These doubts place his family in a position where they lose any love and care they ever had in their son. On what should have been a normal morning, Gregor awoke and â€Å"found himself changed in his bed into a monstrous vermin† (Kafka 3). Gregor's surreal transformation forces him to doubt and deny anything happening around him.

Roles of Colonial Militia and Continental Army in Winning the Revolutio

Roles of Colonial Militia and Continental Army in Winning the Revolutionary War When the fighting at Lexington and Concord broke out in 1775, the conflict unleashed a flood of resentment that had been building over the right of the colonies to govern themselves. This conflict became a symbol of the American fight for "life, liberty, and the pursuit of happiness." As James Kirby Martin and Mark Edward Lender argue in A Respectable Army: The Military Origins of the Republic, 1763-1789, the patriotic mythology of a united people fighting the tyrannical British oppressors for basic human rights permeated historical thought about the American Revolution until recently and obscured the inner conflicts that nearly destroyed the rebel effort (4). Martin and Lender maintain that the colonists did not develop a sense of national identity until after the Revolutionary War and that the lack of interest among the colonists in fighting for their cause prompted the use of the Continental Army to win the war. The authors also clearly regard the colonial militia with a great deal of contempt and spend a considerable amount of time discrediting them as an effective fighting force. There seems to be a fair amount of evidence, however, to indicate that some sense of nationhood existed prior to the Revolution, gaining momentum throughout the war but not firmly taking hold until after the war was over, and it was, in fact, the colonial militia that best exemplified that sense of nationalism. When the first settlers arrived in the New World, they attempted to transplant the European societal practices to which they were accustomed, but learned quickly that the wilderness of North America did not accommodate them. What resulted was the formati... ...had everything to lose and fought anyway better represented the national ideals for which they were fighting and it was for that reason that the public embraced them. The argument as to whether the colonial militia or the Continental Army deserves the most recognition in the war effort might never be settled. In some ways, the debate seems unnecessary. Winning the war combined more than just those two elements. If the French had not started a power struggle in Europe, the results would have been vastly different. If either the militia or the regulars had to fight the war alone, the results would have been vastly different. The laurels belong to no single group and should not be argued otherwise. Works Cited Martin, James Kirby, and Mark Edward Lender. A Respectable Army: The Military Origins of the Republic, 1763-1789. Wheeling, IL: Harlan Davidson, 1982.

Partial Interview with Biff Loman Essay

Interviewer:Were you surprised to hear about your father’s suicide attempts? Biff:Yes, of course! I had no idea. But I guess it’s like what Mom had said; I never asked about him, I didn’t write that often. But I really had no clue that he was that bad-off. Interviewer:What did you mean when you were telling Happy that you never felt like you were getting anywhere with your life when you were working on a farm? Biff:My father’s standard made me like I was wasting my life. I was only making 28 dollars an hour, that’d be nothing to him. He had always wanted me to be in business like him, so I felt like I was failing him. Plus, he had always looked down at manual laborers. Interviewer:What did you think of your father after you discovered he was having an affair? Biff:I thought he was a huge fake. At first I couldn’t believe it. I had always looked up to him, like any son to his father, but finding that out made me realize he was a fake. Interviewer:You had specifically mentioned how Willy had given the women in Boston your mother’s stockings, what was that about? Biff:It made me think of his as a phony and a liar. He was saying how that woman didn’t really mean anything to him, but that made me think otherwise. Interviewer:You were very worked up over accidentally taking Bill Oliver’s pen. What was that about? Biff:It made me realize that I wouldn’t be able to do what I was trying to do. There was no way this was going to work out. And once again, I wouldn’t live up to Pop’s dream of me. Interviewer:Did you really think that Bill Oliver would remember you and give you the money that you needed? Biff:Yes, but only because of my dad’s influencing. He really made me think that I was into business like he was. Interviewer:Do you blame your father for your shortcomings the jobs you held? Biff:Well, it wasn’t him who stole me out of every job I had since high school, it was me. But it was him who blew me so full of hot air I couldn’t stand taking orders from anybody for very long. Interviewer:How did you finally convince your father that you were never going to live up to the standard he had for you? Biff:I finally stood up to him and told him that I wasn’t going to be bringing any prizes home, so he should stop waiting for me to bring them. Interviewer:What did you mean by â€Å"I know who I am† when you were talked to Happy after your father’s funeral? Biff:I meant what I said. I was done chasing Dad’s dream and even though I was still unsure what I was going to do with the rest of my life, I knew for sure I’d be doing something that I would want to do. Interviewer:Your body language suggested you didn’t agree with what Happy was saying after your father’s funeral. What was that about? Biff: Oh yeah†¦ he was saying that the only dream you can have is to come out as the number-one man. It’s like he’s stuck now trying to be what I couldn’t be. And that’s a successful in business, be what Dad wanted me to be. It reminded me of Happy talking about his life the first night we were back in our room at our parent’s house. He said he had it all but he was still lonely. It reminded me that Dad had also said he was lonely after I discovered his affair. Interviewer:What did you mean by, â€Å"there’s more of him in that front stoop than in all the sales he ever made†? Biff:He had always really liked working with his hands. I think he only thought that being a salesman was what he was meant to do. He always put so much pride into his handiwork. He loved the idea of having a garden†¦